A hypothetical brand I build from scratch. This included brand strategy, brand management, logo design, brand manual design, collaterals and manifestations.
The brand, Esèkay, is a luxury lingerie brand which specifically caters to brides and to-be brides.
Logo design process
After a lot of approaches to the different types of logo designs, I thought of using the inspiration in the very logo of the brand. Aphrodite- the goddess of love and sexuality. This not only is a fitting symbol for the brand purpose but also adds to the luxe in the logo.
Collaterals and manifestations
